Circa 2004 -2005 Comments RE: VoIP: The Movie


2004: Covad claims: "We plan to offer VoIP services in all of our markets by the end of 2004. And sure enough, in 2004 GJP Advertising handled Covad's new marketing campaign for VoIP services. The ads involved a series of movie trailers about "VoIP: The Movie" which were designed to look like trailers from a thriller movie. Unfortunately it wasn't at all clear what they're really advertising (though, the phone does seem to play a central part).
For a number of years this was the website for VoIP: The Movie. When the domain expired the new owner of the site used it for reverse mortgages and retirement information. Again the domain's registration expired and the newest owner had decided to return the site to its original roots, namely about the Covad's marketing campaign for its VoIP services.

Content is from the site's archived pages as well as from other outside press sources including the movie's Facebook page which was created in 2014 along with a new blog website.
The current official website for VoIP movie is found at: where you can find story boards for the campaign.



Plot Outline

VoIP is a high-tech innovative psychological thriller set in New York. VoIP weaves four stories of ordinary people linked by corrupt and insidious forces infiltrating ‘Voice-over Internet Protocol’ or VoIP systems.

Art dealer, Greg Skinner, is on a routine assignment in Paris when a nightmare is unleashed. Talking with his girlfriend, Joanne, at their apartment via Skype, he witnesses her abduction by a sickening demonic creature. Frantic, Greg flies back to New York but becomes increasingly frustrated with the lack of progress by two detectives working on his case.

In desperation, he turns to an ex-girlfriend now working as a journalist. With her help, he uncovers something seriously unsettling, but in doing so, inadvertently releases the forces that took Joanne into his own life, causing him to spiral into psychological paranoia.

Besieged by horrific images on his computer and plagued with nightmares, Greg takes desperate measures, and in a dramatic turning point, busts genius hacker, Byron Whitworth, from his mundane jail-time community service job of teaching ‘silver surfers’. Together with Byron’s hacking partner, 'Snake', they begin to unravel the sinister truth behind Joanne’s disappearance.

Intriguing, mind-bending, and ultimately disturbing, VoIP throws in twists you won't see coming and will make you seriously question the veracity of what you see with your own eyes.

Directed By James Smith
Written By James Smith
Screenplay By Caroline Spence
Produced By Caroline Spence




You can see an example of the trailer at:


Covad to launch VoIP service

The DSL provider joins a bandwagon load of broadband rivals in offering local and long-distance phone service, which it plans to kick off by the end of this year.


Covad Communications Group announced plans to introduce a residential and business telephone service, a move that marks the entry of another top-tier broadband provider into the phone business.
The digital subscriber line (DSL) service provider said Monday that it will begin selling unlimited local and long-distance calling to its business broadband customers by the end of the year. After that, it will introduce phone service plans for its residential broadband subscribers. It plans to announce subscription rates and the service introduction schedule by midyear.

Covad's jump into the telephone service businessis not a surprise, said Jon Arnold, an analyst at Frost & Sullivan. Every major U.S. broadband provider now either sells some kind of phone service or has announced plans to do so. Covad's competitors in the cable broadband industry have been the most eager, as they hope to use cheaper dialing plans to woo customers away from local phone companies.

The technology behind these services is voice over Internet Protocol (), which makes phone calls using the Internet Protocol, a popular method for sending data from one computer to another. After years of overpromising and underdelivering, VoIP is generating significant interest among telecommunications carriers, businesses and consumers, thanks to significant improvements in quality of service.

"Everybody's trying to jump on the bandwagon," Arnold said. "Every ISP is looking to get into voice and (to) do it before their customers are lost to others."

Arnold described Covad's calling plans as on par with those offered by Vonage, 8x8, VoicePulse and other Internet phone service providers, which have a total of 300,000 subscribers, according to most estimates. But the audience for subscription services is expected to blossom to 5 million by 2006.


B2B advertainment

September 17, 2004 | Jennifer RIce
Check out Covad's VoIP: The Movie. The plot's a bit forced, but it's certainly an engaging and entertaining way to get the word out. This is the first time I've seen advertainment for a B2B offering, and I applaud Covad for thinking outside the traditional B2B box.


VoIP: The Movie
from the oh,-please-make-it-stop dept

September 17, 2004 | by Mike Masnick | This is almost painful. A broadband provider trying to push the concept of VoIP (no, they don't deserve any more publicity by being named here) has decided to start an advertising campaign for VoIP that involves a series of movie trailers about "VoIP: The Movie" which are designed to look like trailers from a thriller movie, and which aren't at all clear about what they're really advertising (though, the phone does seem to play a central part). Cue movie trailer voiceover /

This is almost painful. A broadband provider trying to push the concept of VoIP (no, they don't deserve any more publicity by being named here) has decided to start an advertising campaign for VoIP that involves a series of movie trailers about "VoIP: The Movie" which are designed to look like trailers from a thriller movie, and which aren't at all clear about what they're really advertising (though, the phone does seem to play a central part). Cue movie trailer voiceover voice: "No one can escape it, we're all slaves to it....".



VOIP the Movie

No one can escape it, we’re all slaves to it.

Covad has created a fake movie site that looks kind of like what you might expect from CSI The Movie. It’s definitely high quality and well executed (but slow loading) in my opinion. I’d love to see the rest of this campaign to see how it was promoted beyond movie trailers…

The target must be CIO / CTO at Fortune level organizations since the product they show is a dashboard for your company’s telephony. I’d imagine there’s a pretty intense lead generation campaign going to work off the budget it must have cost to produce the site. I would imagine the close time on a lead in this space is many months so there’s probably quite a few moving parts. I don’t know that I would have been duped into checking this out, but am glad I did.

I have become quite interested in VOIP tech as of late (had you not been paying attention) and think things are only going to get hotter in the category. Unlike Andy, I don’t have any clients in the arena just yet…


June 6, 2005 | AdNews/

GJP Advertising creates new campaign for Covad

GJP Advertising & Design & Partners of Toronto has begun a new phase of a campaign for US-based Covad Communications Group promoting its voice over IP services. The television creative takes the format of a trailer for a horror movie called "The Ringing." The ad, which broke last week, depicts a woman alone in an office at night being attacked by wires coming out of the walls. The campaign directs viewers to a website at to see an extended version of the purported movie and get information about Covad's services. "We know that movie trailers are the most-watched ads on TV," said John Farquhar, creative director of GJP Advertising. "By creating content in this style we stand a higher likelihood of people tuning in mentally and remembering the Covad brand." The ad, aimed at primarily male IT decision makers, is airing on specialty channels such as Comedy Central and during sports programming on conventional channels. GJP produced a similar campaign for Covad last fall. That effort presented a mystery film called "VOIP: The Movie."


VOIP Marketeers Are Askin for It

Mark Sullivan, Reporter, Light Reading 2005
SAN FRANCISCO -- The 2005 National Cable &

Telecommunications Association (NCTA) National Show -- The VOIP business is still young, and it has some unpolished swagger about it. This was never more apparent than at a panel on cable VOIP marketing here Monday, when legal counsel Jonathan Askin filled in for his boss, Jeff Pulver.

Below is an edited version of this article.....

“I don’t think that marketing ‘IP’ or ‘telephony’ is what the buying public really wants,” says Time Warner Cable’s senior VP of VOIP marketing, Sam Howe, during a question-and-answer session. Howe says consumers have “100 years of buying experience with the telephone,” and his company does not want to market VOIP is a wholly different service. 

Later in the conversation, Askin again drew Howe offsides with a remark about the cable industry being uninterested in developing mobile VOIP offerings. "At the end of the day, the decision about VOIP is made by the head of the household, and we have to make sure that she is happy,” Howe says. “But now mobile is just not where the bread and butter is.”

True to his claim of knowing what doesn’t work in VOIP marketing, Askin trotted out some notable missteps from other VOIP players. 

“AT&T spent $50 million advertising its VOIP product during the Olympics,” Askin says, pointing out that only about 53,000 people signed up for the service. “If you look at it, it cost them about a thousand dollars for every one of those customers.”

Covad’s “VOIP: The Movie” ad campaign presumed too much about the VOIP knowledge of consumers, Askin says. “I don’t know if anybody from Covad is here, but their ads -- I didn’t even understand their commercials."

Askin was kinder to Vonage Holdings Corp., the company his boss founded. “Now Vonage’s marketing campaign is state of the art. I’d gladly stop being a lawyer to run the marketing campaign for Vonage,” he says. “I’m hearing that Vonage is now thinking of postponing its IPO and getting a hundred million dollars more to use in its marketing campaign.”

"That's not true," says Vonage's VP of corporate communications, Brooke Schulz, who Light Reading contacted on Tuesday. Vonage's most recent financing round "is intended to take us through to profitability," she says.

Whatever marketing approach is used, Askin says there's just not a single spokesman for VOIP who'll take it to the mass market. “We are still looking for the Steve Jobs of the VOIP industry; we need someone to come along -- and frankly I know it’s not [from] my company," Askin says.

Of course, it's worth noting that even without a VOIP version of Steve Jobs, and even without Askin's marketing suggestions, Cablevision and Cox each have approximately 1.3 million VOIP subscribers, while Time Warner Cable is nearing a million. 

“I think that’s all I need to say at this point,” Askin said as he abruptly ended his remarks to a smattering of laughter from the audience.

And isn't the point of VOIP marketing to always leave them laughing?